Posted by Reel Mountain Theater on Tuesday, October 27, 2009
Summer blockbusters are knocking on the door!
It's
always fun to watch the big summer movies, but even more fun to take
responsibility for their excellent presentation to our audiences... and
we'll get another movie season underway in just a few days (X-Men
Wolverine May 1st, Star Trek May 8th, etc).
Anytime we have a
discussion about summer movies, it includes at least a mention of why
we don't show every blockbuster of the summer season? There's a lot of
movies we'd like to play, but just can't get them on the screen. Most
films come under an agreement to play them for a specific period of
time, and a rental rate that is set for the run of the film. That means
when 3 great films come out on a big weekend, and we're playing last
week's big films- we can't get them all in on opening day.
During
the summer, we could do well with 4 or 5 screens, but come winter,
we're very content with 3... Film booking is a moving target, and as
Hollywood's messengers, we will admit to picking and choosing what
messages we're conveying - but that means we're at the mercy of the
product put out by the Hollywood film tycoons most weeks.
After
you look at what films are coming this summer, you may want to start
putting a few dollars away for tickets, because it's going to be a huge
film summer.
We're excited to see you at the movies, and hear
what films you're most interested in. Please send a quick email with
your favorites.