Part 2 of 2 ...

Last week, we left off with World War II and the sugar shortage due to rationing.  After the war, the biggest threat to theaters was the television.

From 1948 to 1956, movie theaters saw a 50% decrease in attendance as people stayed home to watch this new phenomenon called TV, so owners really had to push snack sales.  Their efforts were successful because even though ticket sales were down, concession sales soared with the lift of the sugar rationing and candy and soda were readily available.  This is when we started seeing candies such as Goobers, Sno-Caps, Junion Mints and M&Ms.

Over the years, theaters have started really expanding concessions by selling actual food like hot dogs and some theater chains even sell chicken nuggets, pizza or have full-service restaurants.

Still, the old standbys are the favorites.  Who doesn't love the smell of fresh-popped popcorn when they walk into a theater?

Here is a picture of our candy assortment.  Which is your favorite?  Is there a favorite of yours that we don't carry?  We are going to take a poll of favorite concession candy.  Reply back to us and let us know your pleasure.   

Hunter Pellettieri, Jill.  "Make It a Large for a Quarter More?" Slate.com.  26 June 2007.

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